THE PRODUCT
A premium sparkling lemon soda in a slim white-and-gold can.
STUDIO CONCEPT · SPARKLING LEMON SODA
AURUM CITRUS
Bright, cold, gone in three seconds.
Sell the feeling of the first ice-cold sip before the viewer even sees the can.
- 13 s
- 9:16 vertical
- 3 shots + 1 AI morph
- Original score
- Logo sting
MADE FOR
18–35, scrolling Reels and TikTok on a hot afternoon.
THE GOAL
Stop the scroll in the first second and leave the can — and the name — in their head.
THE MOOD
Sunlit, fresh, energetic. Blue sky, yellow fruit, frosty white ice.
THE IDEA
“Sell the feeling of the first ice-cold sip before the viewer even sees the can.”
Soda ads live or die on appetite appeal. We open on pure sensation — a lemon splitting mid-air with juice frozen in the light — so the viewer tastes it before they know what it's for. Then the can bursts up out of a sea of lemons and lands on crushed ice in one continuous move, ending on the label.
✦ Signature transition — AI morph: the lemons and sky melt into ice and mist while the can stays locked in place.
SHOT BY SHOT
Every second has a job.
0:00–0:0301The hook
Extreme macro: a lemon splits in mid-air, juice droplets hang in golden backlight.
Why: Motion + bright colour in the first frame is what stops a thumb.
0:03–0:0802The reveal
The can rises out of a pile of lemons into a blue sky, then morphs onto crushed ice.
Why: One unbroken transformation feels premium — no hard cuts, no stock-ad look.
0:08–0:1103The payoff
Cold mist rolls off the ice, condensation slides down the AURUM CITRUS label.
Why: End on the product and the name, so the brand is the last thing remembered.
BEHIND THE BUILD
Directed, not prompted.
Every frame is checked by eye — product shape, label spelling, logo, light and hands. Only the best take of each shot moves on to motion.
6key frames explored
3frames approved
4motion takes
1original score
1final edit + logo sting
Chosen vs. passed on
✓ Chosen 
Passed on ✓ Chosen 
Passed on ✓ Chosen 
Passed on
♪ SOUND
Original upbeat summer pop score — fizzy plucks, crisp claps, a hit on the reveal.
THIS STYLE WORKS FOR
- Soft drinks & sodas
- Juices & energy drinks
- Seltzers & mocktails
Your product. Your label. This craft.
Send a few photos of your product. You see the concept first, then a preview — and pay only if you love it.
Start a project →
